South Africans don’t Google “real estate”
How one local word decided the structure of a 136-page website for a Pretoria estate agent.
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Hi, I'm Edwin
Ranked #2 Email Developer Portfolio — Really Good Designs
HTML Email & Web Developer, SEO Specialist
I build emails that hold up in every inbox, from Outlook to Gmail, and websites that turn visitors into customers, with agency and international team experience.
Skills & Expertise
My skills are simple individually, but their rare combination and specialization make me perfect for specific roles.
Email Development & Marketing
Klaviyo
Website Development & Management
Other
Litmus
N8N
MJML
Bash
Claude Code
SEO, AEO & GEO
Search Console
Ahrefs
Business Profile
Bing Webmaster
Google Analytics
Screaming Frog
Local Falcon
Profound
Tag Manager
Rank Math
Looker Studio
Microsoft Clarity
Design
Photoshop
Canva
Abilities
With hands-on experience, I bring real-world know-how in office and remote settings without the ground-up training.
3
Companies Worked For
5
Years Industry Experience
About Me
Combining tech skills with business insight
I'm an HTML email and web developer who owns websites and email programs end to end, from launch to ongoing performance. I've worked with national and international teams, in office and remotely, including agency environments where speed and quality both matter.
Day to day, that means managing WordPress and Shopify sites and keeping them fast, secure and conversion-focused, running responsive, on-brand email campaigns in platforms like Salesforce, HubSpot and Klaviyo, and using analytics and testing to decide what to improve next.
I've recently expanded into AEO and GEO, making sure brands show up in AI-powered search and answers, and I use AI and automation tools like Claude Code and n8n to deliver faster. The result: digital channels that drive business goals, not just look good.
Projects
FAQs
The practical questions recruiters usually ask, answered up front.
Are you open to new roles?
Yes. I'm looking for remote roles. I'm open to hybrid in Pretoria, but only if the commute is short.
Where are you based?
Pretoria, South Africa (SAST, GMT+2). My working day lines up well with the UK and Europe, and overlaps with the US East Coast. The time difference with Australia is too big, so I'm not taking Australian roles.
Can you work for a company outside South Africa?
Yes, as an independent contractor. I invoice you monthly through my own business and handle my own tax with the South African Revenue Service (SARS), so there's no payroll, benefits or local registration needed on your side.
Do you have backup power?
Yes. I have a UPS (battery backup) to keep me online, and I live within walking distance of a mall I can work from if an outage runs long.
When can you start?
After two weeks' notice.
Would you relocate?
For the right offer, yes. Finland and Norway are top of my list, but I'm open to other countries too. Within South Africa, I'd consider KwaZulu-Natal or the Free State. It comes down to the role, the scope of work and quality of life, not salary alone.
Blog
Why HTML email code still looks like 1999
Tables, inline styles and code written just for Outlook. It looks wrong until you know what an inbox really is.
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I broke a client’s website on purpose
Slow connections, missing files, failed photos. What a visitor sees when things go wrong is a design decision too.
Read MoreHiring? Let's Talk
I'm open to remote roles where email, CRM and the web meet, whatever the job title says. Here's how it works if you reach out.