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Hi, I'm Edwin

Ranked #2 Email Developer Portfolio โ€” Really Good Designs

HTML Email & Web Developer, Salesforce Certified, SEO Specialist

I build emails that hold up in every inbox, from Outlook to Gmail, and websites that turn visitors into customers. Salesforce certified, with agency and international team experience.

Portrait of Edwin

Skills & Expertise

My skills are simple individually, but their rare combination and specialization make me perfect for specific roles.

Email Development & Marketing

HTML

Mailchimp

CSS

Klaviyo

Salesforce

HubSpot

Website Development & Management

HTML

Shopify

Search Console

CSS

Drupal

Semrush

Javascript

WordPress

Google Analytics

Design

Photoshop

Figma

Canva

Other

Microsoft Clarity

Litmus

N8N

Bash

Claude Code

Google Tag Manager

Abilities
  • Analytics & Reporting
  • SEO, AEO & GEO
  • Performance Optimization
  • Conversion Copywriting
  • AI Workflow Integration
  • Deliverability & Compliance
  • Responsive & Dark-Mode Emails
  • A/B and MVT Testing
  • Automation Design
  • Theme Design & Development
  • Lifecycle Segmentation
With hands-on experience, I bring real-world know-how in office and remote settings without the ground-up training.

3

Companies Worked For

5

Years Industry Experience

About Me

Edwin working on a laptop
Edwin outdoors
Edwin as a child
Edwin's dog

Combining tech skills with business insight

I'm an HTML email and web developer who owns websites and email programs end to end, from launch to ongoing performance. I've worked with national and international teams, in office and remotely, including agency environments where speed and quality both matter.

Day to day, that means managing WordPress and Shopify sites and keeping them fast, secure and conversion-focused, running responsive, on-brand email campaigns in platforms like Salesforce, HubSpot and Klaviyo, and using analytics and testing to decide what to improve next.

I've recently expanded into AEO and GEO, making sure brands show up in AI-powered search and answers, and I use AI and automation tools like Claude Code and n8n to deliver faster. The result: digital channels that drive business goals, not just look good.

Projects

Skip Hire website homepage on a desktop monitor

Skip Hire

Static Informational Website

Nordic Calico website on a laptop in a bright quilting studio

Nordic Calico

WordPress Ecommerce Store

UO responsive email design

UO

Responsive HTML Email (MJML)

Gottman Institute website on a tablet, beside two coffee mugs, flowers and an open journal

Gottman

WordPress Ecommerce

MFSL responsive email design

MFSL

Responsive HTML Email (MJML)

UChange Home Care website homepage

UChange

WordPress Informational Website

Valley fashion store shown on a phone

Valley

Shopify Ecommerce Store

HBO Max newsletter email on a phone, beside popcorn, cinema tickets and a TV remote

HBO Max

HTML Email

FAQs

The practical questions recruiters usually ask, answered up front.

Are you open to new roles?

Yes. I'm looking for remote roles. I'm open to hybrid in Pretoria, but only if the commute is short.

Where are you based?

Pretoria, South Africa (SAST, GMT+2). My working day lines up well with the UK and Europe, and overlaps with the US East Coast. The time difference with Australia is too big, so I'm not taking Australian roles.

Can you work for a company outside South Africa?

Yes, as an independent contractor. I invoice you monthly through my own business and handle my own tax with the South African Revenue Service (SARS), so there's no payroll, benefits or local registration needed on your side.

Do you have backup power?

Yes. I have a UPS (battery backup) to keep me online, and I live within walking distance of a mall I can work from if an outage runs long.

When can you start?

After two weeks' notice.

Would you relocate?

For the right offer, yes. Finland and Norway are top of my list, but I'm open to other countries too. Within South Africa, I'd consider KwaZulu-Natal or the Free State. It comes down to the role, the scope of work and quality of life, not salary alone.

Hiring? Let's Talk

I'm open to remote roles where email, CRM and the web meet, whatever the job title says. Here's how it works if you reach out.

Step 1

Send me the job spec

The role, the team, the pay range and how remote it is.

Step 2

You get a straight answer

Usually within a day or two. If it's not a fit, I'll tell you why, so you know what roles to send my way in future.

Step 3

We book a call

If it's a fit, we find a time that works across both time zones.

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